Michelle specializes in developing strategic marketing and communications programs that deliver measurable results. With more than 20 years of marketing and communications experience, Michelle understands what it takes to “make marketing count” and has done so for dozens of clients ranging from small start-ups to large, public companies.
Michelle founded Zer0 to 5ive in May 1999 after recognizing that traditional agencies don’t have the depth of experienced resources to provide the research and strategic marketing expertise that many companies need. By combining research and strategy with implementation services, such as public relations and creative, Zer0 to 5ive provides a single point of accountability and knowledge for its clients. As a result, clients and the Zer0 to5ive team are better informed, better aligned and better armed to reach their marketing goals.
Since 1999, Zer0 to 5ive has delivered award-winning marketing, strategy and communications services to more than 100 companies. Representing some of the most exciting technology companies in the industry, these clients came to Zer0 to 5ive because of its reputation for sound marketing fundamentals, a clear understanding of technology and technology market adoption and the ability to translate marketing strategies into actionable tactics. Along the way, Michelle has worked with industry leaders such as OraSure Technologies, Apple Computer, Pearson Education, SunGard Higher Education, Edison Schools, AuthenTec, CashEdge, Cadient, Mantas, Safeguard Scientifics, QuadraMed, Novitas Capital, eMoney Advisor and CS Technology, among others. Under her leadership, Zer0 to 5ive has won the Silver Anvil Award of Excellence, the Big Apple Award and two Communicator Awards for its public relations and creative implementation.
Michelle’s background also includes a variety of high-profile positions including Vice President of Marketing for Safeguard Scientifics, where she was responsible for building Safeguard into a nationally recognized brand and won two Telly Awards; Senior Vice President at Ketchum Public Relations where she created and ran the technology practice group at Ketchum/Pittsburgh; and as Vice President and Director of the Pittsburgh office of Crescent Communications. In 1999, Michelle won a Silver Anvil from the Public Relations Society of America for her outstanding achievements in the Integrated Marketing, Business-to-Business category for i2 Technologies’ 1998 Planet Conference. It was the first Silver Anvil associated with a technology company that Ketchum had ever received.
Michelle holds a bachelor's degree in Technical Writing and Editing from Carnegie Mellon University.
Little known fact:
Ran the Pittsburgh Marathon.
Best way to keep a competitive edge:
Goal yet to be achieved:
Writing a marketing book.
Word that best describes you:
Most important lesson learned:
Most influential book:
Crossing the Chasm by Geoffrey A. Moore
What you wanted to be when you were 8 years old:
Marketing counts — always.