Marybeth Sheppard,
Principal

Marybeth Sheppard is a Principal of Zer0 to 5ive’s New York office where she oversees several of our clients’ branding and marketing campaigns. Marybeth has nearly 10 years of experience in results-oriented marketing and communications programs. Since joining Zer0 to 5ive in 2004, Marybeth has helped a range of financial services and healthcare technology clients, including CashEdge, OraSure Technologies, and QuadraMed, develop and refine their brand strategies, implement highly targeted direct marketing programs and launch national and trade media relations campaigns. She has also helped develop go-to-market strategies for numerous start-up clients including MomJunction, Babulous and CarryQuote.

Marybeth was the key driver in the launch of Zer0 to 5ive’s branded events practice in 2006. Leveraging her previous experience, Marybeth leads the Zer0 to 5ive team in helping the firm’s roster of clients establish brand preference, strengthen client relationships, demonstrate industry leadership and generate media attention through branded event programs that deliver a substantial return on investment.

Marybeth was the account lead for the industry recognized CashEdge Knock Out Campaign that was featured in a DM News article on building brands and generating buzz through strategic direct marketing programs.

Prior to joining Zer0 to 5ive, Marybeth was the Assistant Director of Integrated Marketing at Seton Hall University, where she was responsible for developing and executing the University’s event marketing initiatives. During her tenure at Seton Hall, she orchestrated the launch of the University’s $150 million capital campaign and developed the University’s sesquicentennial integrated marketing and communications plan.

Marybeth holds a bachelor's degree in communications and a master’s degree in corporate communications.