ZERO TO 5IVE
Latest News
April, 2011
Zer0 to 5ive Earns Official Honoree Recognition in the 14th Annual Webby Awards
Zer0 to 5ive has been awarded the recognition of an Official Honoree in the 14th Annual Webby Awards for its work on the Omnyx website. The Webby Awards is the leading international award honoring excellence on the Internet. Of the nearly 10,000 entries submitted to the 14th Annual Webby Awards, fewer than 10% were distinguished as an Official Honoree.
April, 2011
Zer0 To 5ive Principals Quoted in BtoB Magazine
Zer0 to 5ive's Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the article, "Making Sites More Social" in BtoB magazine. Check out the article here and learn more about how companies can implement social media tools on their website to enhance customer interaction and the strategy that should support that decision.
February, 2011
Zer0 to 5ive Launches Delaware Technology Park Website
Zer0 to 5ive worked with Delaware Technology Park (DTP), a leading university research park, to launch their new website, www.deltechpark.org. The website, which highlights DTP's new "Perfect Triangle" brand and acts as a hub for technology and innovation in Delaware, was unveiled at the organization's post-holiday party in which tenants, partners, local companies and investors attended.
December, 2010
Zer0 to 5ive wins branding and PR engagement with Smart Destinations
Zer0 to 5ive expands it travel expertise with the addition of another travel technology company to its client list. Smart Destinations, provider of Go City Cards and Explorer Passes, has engaged Zer0 to 5ive to refine its brand strategy and raise the visibility of its products in the U.S. market. Zer0 to 5ive will work with Smart Destinations to develop and execute an integrated communications campaign designed to raise awareness of, and interest in, its products among U.S. travelers.
September, 2010
Airclic Wins Crain's Best B2B Website
Each year, Crain's BtoB Magazine, the industry-leading marketing publication, compiles a list of the "10 Great Websites". This year, we're proud to be a part of that list with Airclic.com. The site was recognized along with industry leaders Accenture, iStockphoto, SAS and Tyco for its clean design, seamless interactivity and ability to engage visitors with social media, blogs, live chat and live call functionalities. Here's what BtoB Magazine's experts had to say:
"The execution of the design is clean and the interactivity is seamless. The site's vast content is organized by industry to help simplify meeting the users' needs. The site actively uses social media and technology to engage users on various levels. Not only does it offer a blog, RSS feed, site search and LinkedIn group but it also offers both live chat and live call to allow users to interact with the site on multiple levels."
June, 2010
Zer0 to 5ive wins Silver Anvil for Popmoney Campaign
Zer0 to 5ive was honored with the prestigious Public Relations Society of America (PRSA) Silver Anvil award for its launch of CashEdge's Popmoney P2P payments service. The award named the Popmoney launch campaign as the best in the industry in the Integrated Communications: Business to Business category. The integrated campaign launched the Popmoney brand and generated widespread national, business and consumer awareness. This is the third Silver Anvil award for Zer0 to 5ive.
May, 2010
Zer0 to 5ive Selected for Branding and Launch of New Digital Pathology Technology
Omnyx, a joint venture of GE Healthcare and University of Pittsburgh Medical Center (UPMC), has engaged Zer0 to 5ive to help launch its first-of-a-kind digital pathology solution. Zer0 to 5ive was selected for its history of success launching medical device and healthcare technologies. The agency will help develop a go-to-market strategy and integrated marketing communications launch plan for the solution. The engagement will also include the creation of marketing collateral and a complete redesign of the corporate website.
March, 2010
Zer0 to 5ive Expands Financial Services Expertise with Wincor Nixdorf
Zer0 to 5ive has added another financial services industry leader to its client list. Wincor Nixdorf Inc., one of the world's leading providers of IT solutions and services to retailers and retail banks, has engaged Zer0 to 5ive to raise its visibility in the U.S. market. Zer0 to 5ive will work with the banking and retail divisions to develop and execute an integrated communications campaign designed to raise awareness amount national, business and trade audiences.
December, 2009
Zer0 to 5ive Secures "Top 100 Inventions of Year" Recognition for ClearCount
Zer0 to 5ive has helped ClearCount's SmartSponge System get named one of the top 100 technical innovations of the year by Popular Science, the world's largest science and technology magazine. ClearCount is included in the "Best of What's New" feature in the December issue of Popular Science.
This recognition adds to the growing list of achievements that Zer0 to 5ive has helped ClearCount achieve in 2009 including getting featured in a full-page article in Time Magazine, being named one of the top 10 best uses for RFID tags by Wired Magazine, receiving the Product Launch of the Year award in PM360 Magazine's Trailblazer Innovation Awards, and being awarded a finalist in the Wall Street Journal Technology Innovation Awards among others.
September, 2009
Zer0 to 5ive recognized by PR Week for Critical Hit of the Month
Zer0 to 5ive has been recognized by PR Week for the critical hit of the month in placing ClearCount Medical Solutions in Time Magazine. The placement includes a full-page article in Time's June 2009 edition along with an online feature, photo gallery and reporter podcast that ran as the feature story on the small business page for over two months. The placement resulted in over 30 investor calls/emails, over a 100% increase in hospital and healthcare system leads (June 2009) and a 104% increase in unique website visitors (June 2009).
Download the article.
June, 2009
Zer0 to 5ive wins Silver Anvil Award for Integrated Communications: B2B
Zer0 to 5ive received a Silver Anvil award from the Public Relations Society of America (PRSA) in the category of Integrated Communications: Business-to-Business. The award was in recognition of its integrated public relations and marketing campaign that helped redefine the School Systems group of Pearson and re-establish its' brand leadership and voice in the education technology market. View the full release.
March, 2009
Zer0 to 5ive Launches "Take 5"
Zer0 to 5ive has launched "Take 5" – a chance for marketers, start-up CEOs and VCs to take five minutes to think about marketing and how to maximize its impact. To sign up, click here.
Zer0 to 5ive Launches Blog
Zer0 to 5ive has launched a blog that takes a look at strategies, tactics and thought process we use to make marketing count for companies. Beyond direct client work, the 0to5 Blog highlights our insight into trends and opportunities across the fast-changing world of marketing communications.
February, 2009
Zer0 to 5ive Launches Penflex Website and New P3 Hose Products
Zer0 to 5ive worked with Penflex, the industry leader in flexible metal hoses, to launch their latest hose product and new website, www.penflex.com. This is Zer0 to 5ive's second web site engagement with Penflex, whose first web site update attracted industry attention and new business.
January, 2009
Zer0 to 5ive launches Z5 Media
Z5 Media is a new group within 0to5 that is focused on expanding relationships, influence and conversations with our client's audiences who are engaged in social media. Z5 is designed to formally integrate social media into strategic communications, engage influencers in new ways and optimize public relations by leveraging Web 2.0 tools such as RSS feeds, links, audio and video.
November, 2008
Zer0 to 5ive Receives Keystone Award
Zer0 to 5ive has been awarded the 2008 Keystone Award in the B2B Marketing Communications category for its work with the Hershey Center for Applied Research (HCAR). Zer0 to 5ive launched HCAR's KnowledgeMesh - a social networking and scientific mapping online community - to attract and retain a community of life sciences academics, researchers, business people and investors. Zer0 to 5ive was among other agencies and organizations as well as individual practitioners and professionals honored at the luncheon on November 5th for superstar public relations campaigns and tactics. The Awards Program recognizes the highest achievement for creative campaigns and tactics throughout Central Pennsylvania.
Zer0 to 5ive Signs Web 2.0 Leader
Zer0 to 5ive has been engaged by Mashery, the leading provider of API management services enabling companies to easily leverage web services as a distribution channel, to raise the San Francisco-based company's visibility among key influencers and customers. Zer0 to 5ive will execute a wide-ranging communications program across business, trade and vertical channels.
September, 2008
Zer0 to 5ive Executes Third Branded Event with CashEdge
Zer0 to 5ive successfully executed the third annual branded event for CashEdge this month which attracted more than 150 customers from across the country and more than 10 key media outlets. CashEdge leveraged this event to unveil "The Road Ahead" for them with a new strategic corporate vision and a refreshed brand identity. Customers were introduced to a new product offering that would enable banks to enter the much coveted online person-to-person payments space.
Zer0 to 5ive Featured in PR Week!
Article highlights successful launch of KnowledgeMesh with Hershey Center for Applied Research (HCAR).
Download the article
Zer0 to 5ive Gets into the Cloud
Zer0 to 5ive has been engaged by cloud computing pioneer Appistry to increase the company's visibility with key industry influencers. Zer0 to 5ive will develop and execute an aggressive influencer campaign targeting traditional and emerging media outlets.
May, 2008
Zer0 to 5ive Supports HCAR Launch of Knowledge Mesh
Zer0 to 5ive LLC leveraged Web 2.0 to help the Hershey Center for Applied Research (HCAR) attract and retain a community of life sciences academics, researchers, business people and investors. The HCAR KnowledgeMesh – a social networking and scientific mapping online community – was launched to wide media appeal.
April, 2008
Zer0 to 5ive Launches New Brand for Numerex
Numerex Corp. (NASDAQ: NMRX), the leading provider of full-service, highly secure M2M network services and solutions, formally unveiled a new brand identity this month that represents significant milestone in the Company's history and further signifies Numerex's growing capabilities and depth in the machine-to-machine (M2M) market. Zer0 to 5ive supported the launch with a full 0to5 Roadmap, including brand strategy and identity and go-to-market plan.
February, 2008
Zer0 to 5ive is Finalist for 2008 Tech PR Idol Award
Zer0 to 5ive received a finalist award for Tech PR Idol. To receive this honor, Zer0 to 5ive had to develop a public relations plan designed to help an un-named company position itself as a thought leader in information security and become an acquisition target. The national contest honors the best, brightest, and most creative minds in the technology public relations industry.
January, 2008
Pearson School Systems Outsources Marketing to Zer0 to 5ive
Pearson School Systems, a $120 million education technology division of Pearson has tapped Zer0 to 5ive to oversee their transition to a cohesive, compelling brand reflective of their industry leadership.
November 12, 2007
Zer0 to 5ive featured in DM News
Zer0 to 5ive client CashEdge wanted to implement a campaign to promote its industry leading online account opening and funding products, as well as introduce a new customer acquisition product for the call center. Zer0 to 5ive developed the "Knock-out" campaign, which included HTML emails, two separate direct mailings – one of postcards the second with branded boxing gloves, telemarketing, a webinar and a whitepaper. The results included multiple new business leads and positive recognition from customers and prospects alike, as well as 16 unique institutions participating in the webinar, more than 10,000 email opens and 89 impressions for each direct mail.
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January 15, 2007
Zer0 to 5ive Signs First Chinese Client
Zer0 to 5ive has been engaged by Taikong, a CS Centerpoint partner company, to develop the Company’s go-to-market strategy for the U.S. market. Zer0 to 5ive will develop the entry strategy through the Agency’s proprietary RoadMap process.
November 13, 2006
Zer0 to 5ive Launches Search Engine Optimization Services
Responding to the growing needs of its clients, Zer0 to 5ive has expanded its online marketing and web design offerings to include search engine optimization services. Leading the effort is Tom Alberts who joined the Agency in early November and has significant experience and expertise in all areas of online marketing including search engine optimization.
October 27, 2006
Zer0 to 5ive Becomes Preferred Marketing Partner for Centerpoint
Centerpoint CS recently named Zer0 to 5ive a preferred vendor for marketing communications services. Centerpoint engaged Zer0 to 5ive as a preferred vendor because the Company sees unparalleled value in Zer0 to 5ive’s Roadmap for its partner companies
September 1, 2006
Zer0 to 5ive Launches SwingstarGolf to 35 million US Golfers
Zer0 to 5ive supported the launch of SwignStarGolf with integrated marketing, public relations and web design initiatives aimed specifically at generating brand awareness among the nation’s 35 million golfers, and subsequently turning that brand awareness into media attention and golfer interest in online golf lessons.
