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Latest News

January 2013
Zer0 to 5ive Launches Vocollect VoiceWorld

Vocollect, the leader in voice solutions for mobile workers, tapped Zer0 to 5ive to develop a secure user website that would enable Vocollect to connect with their users, distribute technical information and share valuable content. Voiceworld.com was the answer – a secure portal where Vocollect can share information that can be easily updated and expanded. Built using a WordPress platform, the resulting site is not only easy to administer for Vocollect, but has a friendly, intuitive design for their clients.

 

January 2013
Zer0 to 5ive Selected to Brand and Launch Company

Zer0 to 5ive was tapped by a new software company that is developing a solution for managing the entire clinical trial process. The engagement includes branding the company, building its positioning and messaging platform and launching it with a new website.

 

December 2012
Zer0 to 5ive Selected to Rebrand Integrated Benefit Services

Zer0 to 5ive was chosen to execute the rebranding and website development for leading employee benefits firm, Integrated Benefit Services, Inc. Headquartered in the Philadelphia area, Integrated Benefit Services has a 20-year track record of excellence in providing employee benefits. As the company looks to expand its services and stay at the forefront of its industry, Zer0 to 5ive will be creating a brand that reflects the experience, passion and success of the Integrated Benefit Services team.

 

November 2012
Zer0 to 5ive Wins 2012 Davey Award for Developing Active Risk Website

Zer0 to 5ive was awarded a 2012 Davey Award for developing the Active Risk website, www.ActiveRisk.com. The Davey Awards are international creative awards focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2012 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

 

October 2012
Zer0 to 5ive Creates “Greater Newark: It All Adds Up” Brand and Website

When the greater Newark, DE area looked to position itself as a hub of technology and innovation, it looked to Zer0 to 5ive for help. Working with the University of Delaware, the City of Newark and the New Castle County Chamber of Commerce, Zer0 to 5ive developed a brand for the region that spoke to its multiple assets. Working closely with the team, Zer0 to 5ive developed the logo, tagline, messaging and website (www.greaternewarkde.com). Greater Newark: It All Add Up was unveiled on October 23rd.

 

September 2012
Zer0 to 5ive Chosen to Build Brand for Big Data Company, Splice Machine

Zer0 to 5ive has been picked to create the visual identity, develop a website and implement a comprehensive PR campaign for up and coming Big Data company Splice Machine. Based in San Francisco, Splice Machine is the developer of large-scale SQL databases for Big Data applications. By following the proven Zer0 to 5ive messaging process, Zero to 5ive will create differentiated messages to complement the new brand and position the Company in the Big Data space.

 

August 2012
MacuLogix Taps Zer0 to 5ive for Website and PR

MacuLogix, which is currently developing a patient-friendly test for the early detection of Advanced Macular Degneration has tapped Zer0 to 5ive for messaging and positioning, website development and an ongoing PR program to launch their product into the market.

 

April 2012
Zer0 to 5ive Launches Active Risk Site

Zer0 to 5ive worked with Active Risk, an industry leading Enterprise Risk Management (ERM) solution provider, to launch their new website, www.activerisk.com. Zer0 to 5ive lead the executive team through a Chalk Talk messaging session before designing the site to represent the Company's new strategic direction. Active Risk launched the website at the beginning of April, prior to holding its annual international sales meeting.

 

March 2012
Zer0 to 5ive Helps Make Cereal More Fun with Gyro Bowl

Zer0 to 5ive was selected by leading direct response company Media Enterprises, Inc. to reinvigorate sales and help raise awareness of the Gyro Bowl - a kid-proof bowl that uses 360-degree technology to keep items inside - the bowl stays open-side up, no matter which way a child decides to twirl it, throw it or dump it. Zer0 to 5ive issued a broadcast campaign strategy around National Cereal Day (March 7) and leveraged Skype to increase coverage without travel costs. As a result, Zer0 to 5ive secured a total of five broadcast segments. Public Relations helped contribute to a 46 percent increase in web orders on National Cereal Day than any other day that week. With the help of a little creativity and "out of the box thinking" - the objective to increase awareness of the Gyro Bowl was a success.

 

February 2012
Zer0 to 5ive Online Consumer Campaign Highlighted in PRWeek Magazine

Zer0 to 5ive was recently featured in PRWeek for the success of an online holiday shopping campaign for its client GENCO ATC. The goal of the campaign was to generate awareness and visibility for NoBetterDeal.com (GENCO ATC's online consumer website) and drive new users and sales. The results included approximately 20 stories/segments including Fox News, NBC Atlanta and Men's Fitness, an increase in overall revenue by 83%, and an increase in site visits by 50% to more than 400,000 (metrics compared December 2010 to December 2011). Download the article.

 

February 2012
Zer0 to 5ive Helps "Save Gen X" with Financial Awareness Campaign

FiPath, the only independent site that provides financial content and collaboration for both consumers and advisors, engaged Zer0 to 5ive to help "Save Gen X". Only one in 10 Gen-Xers (29-49) is very confident about being be able to maintain their standard of living when they retire. To help drive awareness of the importance for all Americans to plan for their financial future, on January 23, 2012, Zer0 to 5ive helped FiPath launch the Save Generation X! Campaign. FiPath pledged to donate $1 to reduce the Social Security debt for every new member who joins the FiPath community through the campaign. Once signed up, new members can fill out a short survey to find out their retirement score and see how they stack up against their peers, and get educated on important topics that help plan for their financial future.

 

February 2012
Zer0 to 5ive Recognized by PRWeek for Critical Hit of the Month

Zer0 to 5ive has been recognized by PR Week for the critical hit of the month in placing client Cohera Medical in Forbes. The Forbes feature helped raise awareness about the product's early success and build credibility with the investor audience as Cohera closed a $25 million-plus round of funding. The results included 2,300 click-throughs to the article, a 260% increase in unique web visitors during the week of the feature, and pick-up by the Plastic Surgery SmartBrief which publishes top global healthcare stories to 5,000 plastic surgeons. Download the article.

 

January 2012
Zer0 to 5ive Selected to Update Brand and Build Website for Corridor Pharmaceuticals

Corridor Pharmaceuticals, a leading drug discovery and development organization with a novel approach to treating inflammation, fibrosis and endothelial dysfunction, has engaged Zer0 to 5ive to help update its brand. The agency will design a modern, cutting-edge website that enhances the Corridor brand. The engagement will also include the refinement of the existing corporate identity and creation of a corporate fact sheet.

 

December 2011
Zer0 to 5ive Launches New Bluenog Website

Bluenog is an IT services and solutions company that provides the resources and expertise for building complex software applications and integrations, with a focus on Oracle technologies. Bluenog selected Zer0 to 5ive to update its corporate website with a new design, SEO best practices, and new content site-wide.

Zer0 to 5ive built the new website was built using WordPress, and designed a clean, modern, edgy website that reflects Bluenog's technical expertise. The new site also promotes Bluenog's social media efforts more effectively, with a live Twitter feed present on all subpages of the website. To view the site, please visit www.bluenog.com.

 

October 2011
Zer0 to 5ive Launches OpenClass for Pearson

Pearson, the world's leading learning company, engaged Zer0 to 5ive to orchestrate the PR launch of OpenClass, an innovative new learning management system for higher education institutions. Utilizing an integrated communications campaign that leveraged media and analyst relations, social media, the October launch was a major success, resulting in extensive media coverage and thousands of downloads of the OpenClass platform. The launch took place the week before EDUCAUSE, a key education conference, where OpenClass was the buzz of the industry.

 

October 2011
Zer0 to 5ive Selected to Handle US PR for Cohera Medical

Cohera Medical, a leadinginnovator and developer of absorbable surgical adhesives and sealants, has engaged Zer0 to 5ive to generate awareness and visibility for the company and its lead product TissuGlu® Surgical Adhesive. Zer0 to 5ive will develop and executive a public relations program that establishes an ongoing platform for generating positive media, building credibility with KOLs and influencers and elevating awareness of the healing issues that TissuGlu addresses.

 

September 2011
Zer0 to 5ive Selected by FiPath for Creative and PR Support

FiPath, formerly eRollover, was in the midst of updating its brand, web site and content, and wished to “relaunch” itself to the media. The Company engaged Zero to 5ive due to our years of experience serving financial industry clients, to redesign over 10 new web pages and conduct a proactive and aggressive outreach campaign to national, consumer and trade media. By capitalizing on ongoing personal finance trends, Zer0 to 5ive secured coverage in numerous consumer online and print publications, such as CNBC, Fox Business, San Antonio-Express News, etc., and in nearly all of the top financial trades, including Investment News, AdvisorOne, Plan Adviser, Registered Rep and Financial Planning Magazine. As a result, both the consumer and advisor websites are seeing steady growth. To read the CNBC article, please click here.

 

June 2011
Zer0 to 5ive Launches Loffles to Consumer Enthusiasm

Loffles, a boostrapped start-up company that paired consumers looking for personalized online giveaways with advertisers looking for an innovative new channel for consumer targeting and engagement, engaged Zer0 to 5ive for public relations. The Company's goal was to increase awareness, drive consumer sign ups and wet the appetites of eyeball-hungry advertisers. Zer0 to 5ive also developed a website for Loffles, with an intuitive user interface that drove excitement and continuous usage with its users. An article in the New York Times increased sign ups by 50 percent - and was the catalyst for interest from big-name advertisers. Media coverage was far and wide, landing in print and web publications such as Xconomy Boston, Philadelphia Business Journal, Associated Press, BetaBeat and more.

 

May 2011
Zer0 to 5ive Selected to Update Fraunhofer Website

Fraunhofer CMB USA is the only not-for-profit plant-based biotechnology research and development organization that provides answers for global health challenges through safe, fast and cost-effective production of biopharmaceuticals. Fraunhofer selected Zer0 to 5ive to update its corporate website with a new design, original photography, SEO best practices, and refreshed content.

 

April 2011
Zer0 to 5ive Earns Official Honoree Recognition in the 14th Annual Webby Awards

Zer0 to 5ive has been awarded the recognition of an Official Honoree in the 14th Annual Webby Awards for its work on the Omnyx website. The Webby Awards is the leading international award honoring excellence on the Internet. Of the nearly 10,000 entries submitted to the 14th Annual Webby Awards, fewer than 10% were distinguished as an Official Honoree.

 

April 2011
Zer0 to 5ive Principals Quoted in BtoB Magazine

Zer0 to 5ive's Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the article, "Making Sites More Social" in BtoB magazine. Check out the article here and learn more about how companies can implement social media tools on their website to enhance customer interaction and the strategy that should support that decision.

 

February 2011
Zer0 to 5ive Launches Delaware Technology Park Website

Zer0 to 5ive worked with Delaware Technology Park (DTP), a leading university research park, to launch their new website, www.deltechpark.org. The website, which highlights DTP's new "Perfect Triangle" brand and acts as a hub for technology and innovation in Delaware, was unveiled at the organization's post-holiday party in which tenants, partners, local companies and investors attended.

 

To view more Zer0 to Five news, please visit our news archive.

 

 

 

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