Marybeth Sheppard, director at Zer0 to 5ive's New York office, discusses the fundamental marketing strategies outlined in Al Ries and Jack Troutís 22 Immutable Laws of Marketing book.
Authors Ries and Trout are instrumental to contributing some of the freshest ideas to be introduced into marketing thinking in the last several decades. The pair have authored various industry classics such as Positioning: The Battle for Your Mind in 1980, Marketing Warfare in 1985, Bottom-up Marketing in 1988, The 22 Immutable Laws of Marketing in 1993 and The New Positioning in 1995. More recent books include Big Brands Big Trouble and The Genie's Wisdom.
Matt Helmke, senior strategist with Zer0to5ive's Philadelphia area office discusses best practices in presentation design, development and delivery through an overview of some of the key takeaways from Garr Reynolds' book, Presentation Zen.
Reynolds is an internationally acclaimed presentation designer and communications expert living in Japan whose clients include many of the Fortune 500. His book combines strong design principles with the tenets of Zen simplicity to help readers develop simpler, more effective presentations.